Skip to content
SEND GOOD FORTUNE

HOW GOOD FORTUNE MOVES

A simple thought. A real feeling.

A KINDER
BRIGHTER
MORE CONNECTED
WORLD

Good
People
Multiply

WATCH THE 30-SECOND FILM
FORTUNE SOCIETY

HOW GOOD FORTUNE MOVES — 30 SEC

FIVE SIMPLE STEPS

  1. THINK

    A woman pausing to think warmly of someone

    Think of someone you genuinely wish well.

  2. SEND

    A sender naturally offering an ivory gift with both hands

    Send them a Fortune Coin anonymously.

  3. DELIVER

    An ivory Fortune Coin gift wrapped with a champagne ribbon

    Home address or work address — either is enough.

  4. RECEIVE

    A woman in a muted sage top examining the Fortuna coin in her palm beside its opened gift box

    Something real arrives in their hands.

  5. KEEP & SHARE

    Two people sharing a new Fortuna coin while a separate coin remains in its keepsake box

    They keep their coin.
    If they wish, a new Fortune Coin can be sent forward.

An ivory envelope and gift package resting on a sunlit stone ledge

DON’T KNOW THEIR HOME ADDRESS?

Send it to where they work.

If you know where they can receive it, that’s enough.

SAME
GOOD INTENTION.
DIFFERENT
DESTINATION.

A kept Fortuna coin in its box beside hands offering a new coin forward

KEEP THE COIN.

The coin they receive is theirs to keep.
If they send Good Fortune forward, a new coin is sent.

A SMALL COIN.
A BIGGER WORLD.

SHARE. CARE. CONNECT.

Good Fortune moves from one good thought to another.